The ASA Education Foundation's newest program, Customer Service: Your Path to Higher Profits, is now available for purchase. The Karl E. Neupert Endowment Fund provided the resources to develop this condensed and highly interactive 40-page workbook.
Customer Service follows the Foundation's premise that training must focus on activities that drive profits by teaching that “superb service” is a prerequisite for above- average profits. The program introduces the concept of customer profitability, understanding the customer's business model, and that serving the internal customer is a critical component of serving the outside customer.