As one of the partners in the ISH North America trade show, ASA is proud to announce that in answer to the industry's call for a change the trade show will be adopting a new, biennial schedule, beginning this year.

ISH North America '04, the full product trade show, will be held at the fabulous new Boston Convention & Exhibition Center, October 14-16, 2004. Of course, ASA's Annual Convention will also take place at the same time.

However, beginning in 2005, the trade show will alternate with a brand new, table-top conference booth format, also in conjunction with ASA's event. That means that the full product show won't be held again until 2006, when it will move to Chicago.