NAW Author Jon Schreibfeder, president of Effective Inventory Management, urges wholesalers to seize the opportunity that "best practice" forecasting presents, as detailed in his book for NAW's Distribution Research and Education Foundation, Guess Right: Boost the Accuracy of Your Demand Forecast.
He calls accurate demand forecasting "one of the most effective actions-if not the most effective action-you can take to improve the profitability of your company."