Don't be fooled by their rural setting. The Kelly family presides over a thoroughly modern company.
The bigger story, though, is what I didn't expect to find in this heart of the nation's heartland. That was a wholesaler with a ravenous appetite for modern computer technology and its e-business applications. A rural wholesaler at that, one whose business heart and soul derives from the agriculture that dominates the economy for hundreds of miles in any direction. This is a company that, quite literally, brought the Internet to farm country.