A little more than a year after its founding, supplyFORCE.com announced that it will target virtually all its sales and marketing activities and technology development at national accounts and integrated supply.
A little more than a year after its founding, supplyFORCE.com (King of Prussia, Pa.) announced that it will target virtually all its sales and marketing activities and technology development at national accounts and integrated supply. The decision represents a change from the company's original plan to simultaneously attack the small-customer, Web-based procurement market.
The company said it expects this shift to serve its customer base and stakeholders better, as well permit faster revenue growth and cost reduction.