That was the upbeat message delivered by ASA President Jack Hester and keynote speaker David Kohler to the 400+ attendees at the 74th annual convention of the Southern Wholesalers Association, held March 14-16 in Orlando.
"I'm very excited about the future of ISH North America," said Hester, giving the SWA crowd a report on ASA activities. He said the trade show was just one example of "why we differ from buying groups and are not in competition with them." He also cited the national association's focus on supply chain issues involving every sector of the industry.