Wholesalers who are worried that Internet companies will take their place in the distribution channel may take comfort in a recent article in the New York Daily News. The story says that some of these companies are dropping the "dot.com" from their corporate names. "The dot.com moniker - not long ago regarded as an instant link to unaccountable riches - nowadays all too quickly identifies a company as a money-losing start-up," according to the report.
Some of these companies say they are changing their name not to hide who they are but because "dot.com" already has become passe.