The World Wide Web can bring you new customers and new business at a much lower cost.
If you're a regular reader of my column, you've likely noticed that I list an e-mail address for your use in contacting me. That's my preferred method of communication today, other than talking. I'm not home much, so I'm hard to contact by phone, and like most folks, I don't like the hassle of writing and mailing letters. I'm happy to hear from you, but I'd prefer it if you'd use e-mail. That shouldn't be too much of a problem for most of you since almost every company is computerized, and Internet service providers are usually quite inexpensive.
Yes, computers are complicated but sending e-mail isn't, and that's the main use I have for mine. I've been sending my columns -- and even photos -- to this magazine by e-mail for several years. What's so good about e-mail? Well, I can never find stamps, and my computer keeps up with the addresses. Just send me a message, and I have your e-mail address on file. Plus, I don't have to pay for long-distance phone calls or worry that you won't be in when I call. I turn on my computer every evening when I get home, read all my e-mail and send return messages right away. It's the main method of communication for the new millennium.