One big change will manifest itself in a top-notch seminar program that ISH NA organizers, Messe Frankfurt, intend to market as one of the major events of the year. Indeed, co-sponsors ASA, PHCC and CIPH, together with Business News Publishing, which is sponsoring the seminar program, have put together an agenda that rivals most conventions. Here is just a sampling from the menu of more than 30 different sessions that show attendees will be able to choose from: