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Winsupply Inc. Area Leader Team Grows

Winsupply Inc. has grown its Area Leader team to 13 members to better support strategic growth across all Winsupply Local Companies.

By Supply House Times Editorial Staff
The Winsupply logo.
Image courtesy of Winsupply.
July 7, 2026

The Winsupply Family of Companies is growing its national Area Leader team with several new appointments responsible for coaching and recruiting entrepreneurs in wholesale distribution.

Winsupply Inc. has grown its Area Leader team to 13 members to better support strategic growth across all Winsupply Local Companies. In the last year, Winsupply opened 11 new Local Companies and acquired four companies.

"Our team's goal is to be more strategic in helping Local Company entrepreneurs grow market share and scale their business," said Rob Ferguson, President, Winsupply Local Company Group. "These added resources will focus our strategy, provide flexibility, and continue to build the next generation of Local Company leaders."

Terry Dickens, most recently President, Olathe Winwater, joins Winsupply's Area Leader team to focus on high-growth opportunities alongside Area Leader Jesse Backman, who joined the team in February from the role of President, Greenville Noland.

A respected mentor throughout the organization, Dickens began his Winsupply career as a driver for KC Winwater in 1989. He spent 27 years leading Olathe Winwater.

"My purpose is to serve as an advisor, mentor, and role model to help others achieve what they think is impossible," Dickens said. "I am driven to help others realize the Spirit of Opportunity® to build their own wholesale business."

Luke Larkin, most recently President, South Atlanta Winsupply, takes over the Area Leader territory in Florida from Steve Lyon, who retired in June as an Area Leader.

Luke has been around Winsupply Local Companies since the age of 14 when he started sweeping floors at Elizabethtown Winlectric in Kentucky. He had stints at Bowling Green Winnelson and Fayetteville Winnelson, where he turned around the company. He left South Atlanta Winsupply with sales reaching $30 million.\

"I want to help others become a true entrepreneur and find the same success that I have been awarded through hard work and the relentless pursuit of achieving my dreams," Larkin said. "I want to live out the Spirit of Opportunity® by coaching, helping and building the current and future generations of Presidents and entrepreneurs."

The core responsibilities of Area Leaders remain the same: 

  • Recruit new Local Company Presidents into the organization.
  • Serve as a Business Advisor and Board Member for all Local Companies in their territory 
  • Help each Local Company President reach their next level of success.
KEYWORDS: growth Winsupply

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