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Market SectorsPlumbingHeating & Cooling

Supply House Times Next Gen ALL-STARS

2024 Next Gen All-Star: Matt Freedman

Top 20 Under 40 PHCP-PVF Professional

By Nicole Krawcke, Natalie Forster, Editorial Director
SHT-0924-NGAS-Freedman-Feat-Slide1-1170x658.jpg
September 5, 2024

How long have you been in the PHCP-PVF industry?

Six years.

What drew you into the industry?

I started my career in finance, but the opportunity to work for my family’s business (my great grandfather founded GPS in 1910) was one I couldn’t pass up. I craved the chance to “get under the hood” of a thriving business, as opposed to analyzing a business from the outside.

What is the most rewarding aspect of working in the industry?

Helping people. I get to solve real problems everyday, which is something not everyone can say about their job. I also love the collaborative nature of the work. It’s very team-oriented.

What motivates you every day?

My family - I stand on the shoulders of the ones who came before me. I want to keep my family’s legacy alive and continue what they have started.

What is one thing you wish more people knew/understood about the PHCP-PVF industry?

Every day will bring its own challenges and setbacks but if you persevere and learn from those around you, it is an incredibly rewarding industry.

What has been your proudest moment in your career so far?

Two years ago, we moved our headquarters from Edison to Piscataway, NJ. I helped lead the move, which was a massive undertaking. We were tasked with rebuilding 40 years of infrastructure in less than a year. It was an incredibly challenging time that required all hands-on deck. I learned so much about leadership through the experience, and I am very proud of how the GPS team rallied together to make the move a success.

What is one thing most people don’t know about you?

I ran the Boston Marathon in 2015. It taught me a lot about perseverance and hard work, lessons I still value today.


Why he was chosen as a Next Gen All Star Top 20 Under 40 winner:

“Matt has seamlessly taken over all of our financial and many operational responsibilities and spearheaded our 2022 move to a new 300,000 square foot facility. He is a perfect example of what type of leader our industry needs to thrive moving into the future.”

– Justin Freedman, General Plumbing Supply

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KEYWORDS: bath and kitchen showroom Next Gen All Stars PHCP-PVF PHCP-PVF industry plumbing industry showrooms Top 20 Under 40

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Nicole krawcke 2024

Nicole Krawcke is the former Chief Editor of Plumbing & Mechanical. She joined BNP Media in 2014 and served as Web Editor and Business Management Editor of The ACHR NEWS. Prior to joining BNP, she worked at Patch.com, a hyper-local news platform focused on community journalism. She has 10 plus years of writing and editing experience and holds a bachelor’s degree in Journalism from Michigan State University.

Natalie forster headshot 2025 200x200px
Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

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