How does your showroom garden grow in your market?
Last month we talked about the importance of courting your designer market, and how to build a team supported strategy to take your good showroom brand out of its showrooms and win this business opportunity. If you did not read last month’s article, please click here. Now to the next steps…
Employing the strategy you and your team crafted, your salespeople have started venturing into money-rich luxury markets and are now educating influential designers about what your team does do very well. They are sharing your company's key deliverables and opening their eyes to designs, applications and products they never knew existed. Now that you have earned their attention, let’s show them that visiting a showroom is no longer an absolute necessity. They can have comprehensive knowledge of what's new and popular in the luxury plumbing world and can specify the best products in style and function for all their projects.