As the “Amazon” effect has effectively permeated B2B wholesaling and distribution space, many folks have begun or have fully implemented a B2B ecommerce solution to better meet their customers’ buying preferences. Rightfully so, just as consumers, business owners expect to be able to purchase goods easily and on their own timeline.
Take a successful contractor who is working on HVAC projects all day for example, they may only have time to reorder the parts, tools and items they need for their business outside of traditional business hours. This is a perfect example of when a distributor with an established ecommerce site could win their business over a competitor who only offers the traditional brick-and-mortar, call or fax order process.