Winsupply Local Companies Sun City Winnelson and Winsupply El Paso TX have decided to team up to become the primary sponsor of Aaron Jones' Yards for Shoes, benefitting The A&A All The Way Foundation.

Aaron Jones is the starting running back for the Green Bay Packers. During his second year in the NFL, Jones led the league in yards per carry with an average of 5.5 yards per attempt. In recognition of his outstanding performance on the field and his charitable work, Aaron was nominated for the highly esteemed Walter Payton NFL Man of the Year award in 2021.

For several years, Aaron and his family have been organizing shoe drives in their hometown of El Paso. In 2020, they decided to expand their efforts by launching the Aaron Jones' Yards for Shoes campaign.

For the fourth year, the Aaron Jones' Yards for Shoes campaign will be active for the 2023/2024 NFL Green Bay Packers' regular season, which runs for 17 games. For every rushing yard Aaron Jones has during the Packers' games, a pair of shoes will be donated to an elementary or middle school child in El Paso, with a maximum of 1,500 pairs. Since its inception, the campaign has produced an inspiring total of 1,996 pairs of shoes.

Fans also have the opportunity to make monetary contributions for additional shoes to be purchased for the children on the A&A All The Way Foundation website at

 "Yards for Shoes isn't just about football; it's about the power of teamwork, both on the field and in our communities," said Jones during the kick-off. "These shoes are a symbol of our commitment to helping kids and creating a brighter future together."

 "Investing in the well-being and future of our communities is at the heart of everything we do at Winsupply," says Dean Moore, president/general manager of Sun City Winnelson. "We are honored to be part of Yards for Shoes and to witness the power it brings to children in the community."