Artificial Intelligence (AI) is not magic. From my perspective, in the context of distributors, AI is a combination of software and data to solve, and prevent, problems. The “software” is usually a distributor’s ERP system, modified to include AI logic / formulas, and potentially interacting with CRM and e-commerce systems, and using “data.”
The data is a repository of information that can originate in the ERP database, from an AI request, perhaps from text messaging, emails, possibly enhanced via an Internet search and maybe other sources.