The Granite Group announces new branding for its retail showrooms
The Granite Group has announced a new branding initiative for its retail showrooms. After almost 40 years of serving homeowners, designers, and contractors of all kinds under TheUltimate Bath Store name, The Ultimate Bath Store will now be known as Sink & Spout – Bath, Kitchen and Lighting by The Granite Group. It’s a new name that comes with a new look reflective of the growth and direction of The Granite Group’s showroom business.
“This is an exciting change and update for a part of our business that we've been growing and investing in greatly. Our showrooms have expanded far beyond beautiful products for bathrooms. Now we also offer a wide selection of plumbing and decorative accessories for kitchens and pantries, and we’re growing into lighting for your entire home,” said Bill Condron, The Granite Group’s Chief Executive Officer. “While our name is changing and our product offering is expanding, the team members that are the true stars of our showroom business remain firmly in place. For our customers, that means they can continue to count on the expertise, guidance, and passion that helped The Ultimate Bath Store grow from one showroom in Massachusetts to 15 inspiring showrooms across all six New England states.”