If you’re selling your business, one of the most important considerations is who to sell the business to. Before you do a deep dive, think about whether to sell to a strategic or financial buyer.
A strategic buyer is what it sounds like: Another company within your industry that wants to expand its reach or branch out into your core competency. This buyer might not be in your exact same line of business, but they are close enough that they believe they can successfully absorb your business into theirs.