As consumers and end-users continue to demand more instantaneous access to accurate data and information, manufacturers expect the same from their distributor partners and reps. In such a data-rich and ever-changing marketplace, it can be challenging — to say the least — for companies to produce and maintain accurate product data online. Add price fluctuation, codes and standards changes and ceaseless inventory level changes, and you’ve got more than a full-time job on your hands.
To dig deep into what e-Commerce-ready product data actually looks like, and to go over some best practices, Supply House Times sat down with Matt Christensen, president of Distributor Data Solutions (DDS).