Our industry is predicated on relationships and the ability to meet each other face-to-face. To this day, even after the pandemic and the emergence of alternate forms of communication, the value of face-to-face conversation is still worth its weight in gold.
And while it most certainly is great catching up with industry friends, customers, colleagues, etc., it has been well-established the networking component of sharing best practices/trials and tribulations with industry brethren also holds significant value.