The Granite Group Northeast, unveiled a new logo and tagline. The move modernizes the company’s visual identity and amplifies its belief that its people and product assortment are the best in the distribution business. The new logo and tagline replace those first introduced in 1998 and mark a significant evolution in corporate communications.
“The new look and tagline celebrate the company The Granite Group has become over the past 50 years and the teamwork that defines our culture,” said Bill Condron, chief executive officer. “Like the people who work here, our new logo is friendly and approachable. The G-element conveys energy and movement, representing the hustle our team brings to the job each day.”
The new tagline, “Great people. Great products.,” was selected from a list of strong options. The simplicity and sincerity of the message made it the winner. “Our business is built on a foundation that includes products from the best manufacturing partners in the business," said Condron. “And people are our differentiator. Across the company, our people are determined to make our customers’ jobs easier and their work lives better. It was important to recognize our team's commitment to each other and to customer service. It’s what got us to this point, and it will take us where we want to go.”
The Granite Group celebrated 50 years in business last fall, and the new look and line are part of a broader, multi-faceted effort to prepare the company for its next era of growth. The branding changes will be implemented on a rolling basis over the next year as materials are replenished through the normal business cycle.