Picture this: Someone is thumbing through yellow pages. Their fingertips are sliding down, slowing down. They’ve stopped on an ad —money well spent — the phone will be ringing any minute now. Only, this is not really happening here and now — the DeLorean has taken us back to the past.
In the here and now, end-users want and need more information than ever. Although the information has changed — it is now slick, lean and coming at warp-speed — one thing remains the same: It is still being delivered to people’s doorsteps. It is being delivered to LinkedIn, Instagram, Twitter and Facebook, because most consumers have moved to this neighborhood: Social media.