Caleffi North America announced The Socha Company as its representative for the State of New Mexico and El Paso County, Texas. The new rep will sell and support Caleffi’s line of engineered components.

“Caleffi’s values, marketing and sales strategies align with The Socha Company’s vision of service and support to our customers,” said The Socha Company’s President, Gary Socha. “With Caleffi’s passion around training and their innovative approach with the Coffee with Caleffi webinar series, we are excited to get in front of our engineers, distribution partners and contractors to show them why Caleffi is the product line they need to have successful projects.”

Roger Corrente, Caleffi director of sales added, “We are proud to add The Socha Company to the Caleffi family representing our line of products in the New Mexico market. Their group has been paving the way for hydronics and plumbing projects in the market for nearly seven decades. We look forward to expanding our reach with their deep technical expertise in a key market for Caleffi.”