After nearly a year of catastrophic events and the subsequent policies that have changed how businesses operate, business owners are in a state of heightened alert for whatever might come around the corner. Now, more than ever, businesses are looking to gain a better understanding of how they compare to their peers and competitors.
ASA recently conducted its iconic annual performance benchmarking study, the “Operating Performance Report.” ASA’s OPR will enable you to navigate decision-making when peers’ performance metrics are skewed to a new normal. If you are trying to bring your business back on its feet, benchmarking will guide your growth trajectory in meaningful ways.