After five decades as Arizona’s largest family-owned and operated plumbing supply company, Central Arizona Supply officially opened its second North Scottsdale location this week called Central Arizona Reserve, which is the debut of the company’s new ultra-luxury division and the largest premium appliance and plumbing showroom in Arizona.

At more than 10,000 square feet, Central Arizona Reserve features a highly curated selection of the most high-end brands and tens of thousands of products from the world’s leading manufacturers, available to see, touch and experience all in one location.

“Just as vintners hold their finest wine – called their reserve- for their family and closest friends, we have curated our highest quality and most unique collection of appliances, plumbing and lighting into one spectacular location,” said Jeremy Smith, co-owner and director of showrooms. “Central Arizona Reserve is my family’s 50 years of experience in kitchen and bath distilled into a singular showroom.”

To coincide with the opening, Central Arizona Supply is also introducing 10 new appliance brands to its already impressive offering, including Electrolux, Fisher & Paykel, Hestan, Liebherr, Lynx, Miele and PITT Cooking. These manufacturers join Alfresco Grills, Asko, Bertazzoni, Blue Star, Café, Coyote Grills, Electrolux, GE, LG, Ilve, Monogram, Perlick, Scotsman, Smeg, Speed Queen, Sub-Zero, Wolf & Cove, U-Line, Vent-A-Hood, Verona and Viking.

“At Central Arizona Reserve, we exclusively showcase the best-in-class, most premium products and we look forward to welcoming designers, homeowners, builders and contractors who are looking for a fully immersive experience within the world of luxury kitchen and bath,” Smith said. “We only just introduced our appliance division in January and in less than a year, the growth has already wildly surpassed our expectations. The appetite in the Arizona market for an independent company to be delivering the variety, quality and unique products that we are has exceeded our expectations on every level.”

In January, Sub-Zero, Wolf and Cove were the first brands to sign on with Central Arizona Supply and helped spawn interest from other major appliance retailers. At Central Arizona Reserve, these three brands are continuing their support by having the largest and most diverse product offering on display in the state of Arizona.

“Sub-Zero, Wolf and Cove comprise the premier brands in the luxury appliance category that saw our vision early on and began working with us immediately. With their support, we have been able to bring this Reserve concept to life and bring on other brands to complement them,” Smith said.

The Reserve is the 12th location for the Smith family, owners of Central Arizona Supply, a Mesa-headquartered company. Just last month, the Smiths announced The Higley Barns, a multimillion-dollar renovation of the historic Potato Barn, in Gilbert that will house their 13th location and will be the East Valley’s largest appliance and plumbing showroom, plus it will feature other retailers, restaurants and shops.

Central Arizona Reserve is located at 15500 N. Greenway Hayden Loop in Scottsdale.