F.W. Webb, the Northeast’s largest PHCP-PVF wholesale-distributor announced the hire of Laura Player, CPSM as the new director of marketing.

In this role, Player leads the marketing strategy for F.W. Webb and Frank Webb Home, and their related lines of business, across wholesale, retail and e-commerce channels. Player brings 10 years of marketing experience to the role having most recently worked in the commercial and residential construction industry.

“Laura brings new energy and new ideas to our team,” Bob Mucciarone, chief operating officer at F.W. Webb said. “The growth of F.W. Webb is strong. Laura has the right experience and approach to keep our F.W. Webb brand relevant and out ahead of the competition.”

Player’s expertise will strategically position F.W. Webb as it continues its steady expansion throughout the Northeast. She will oversee the planning, development and implementation of multi-channel marketing and advertising programs to support this growth and to reinforce the company’s mission of delivering exceptional service to its customers.

“Teamwork and hardwork are the stuff we are made of here at Webb,” Brendan Monaghan, SVP of operations at F.W. Webb added. “Laura brings this and so much more. She is a great fit for our team and we are thrilled to have her.”