Indian River Consulting Group has started publishing its distributor Pandemic Revenue Index (PRI). The goal, IRCG notes, is to give distributors a weekly quantified view into how other distributors in the industry are faring with respect to revenue declines as the global COVID-19 pandemic progresses.
The PRI is being placed in the public domain to maximize impact. The distributors in Indian River Consulting Group’s sample group have agreed to share data until the crisis passes.
For the work week starting March 16, 2020, sales for the represented distributors were down 5.56% from the prior-year period, compared with an increase in sales of 3.01% year-over-year for the work week running March 9-13, 2020.