Saniflo USA has appointed Ruben Ceballos to a new position, Business Development Manager for the East Coast. Ceballos is based in Edison, New Jersey.
Ceballos will work with Eastern plumbing and heating wholesale-distributers and contractors to increase sales. He plans to use product training for plumbers to help them better understand Saniflo’s offerings. “I’m ready to use my skills in sales, negotiation and market research to exponentially impact Saniflo’s growth,” says Ceballos.
Saniflo North America CEO Regis Saragosti believes that the East Coast offers numerous growth opportunities and he is confident that Ceballos can implement strategies that will capitalize on that potential. “Ruben’s sales and business-development experience makes him highly qualified to provide the proper product guidance and support to our East Coast distributors and their contractor customers,” says Regis Saragosti. “We are confident that he will help us grow Saniflo’s presence in this key market.”