ASA Showroom Council: Make customers your most powerful weapon
ASA showroom managers attending the 2018 KBIS-IBS shows held in January in Orlando heard Robb Best, senior advisor for cognitive strategy for Elkay, talk about how showroom managers can make customers their most powerful weapon and turn their showrooms into selling machines. Attendees learned how to employ a variety of strategies, including the Kano model, to grow and retain customer bases, develop and orchestrate customer experiences that inspire lifelong loyalties, how to use a showroom’s surroundings, ambiance and product displays to appeal directly to customers’ emotions and ways to transform the average showroom experience into a formidable sales system.
This popular educational and networking event has been held annually during KBIS as an opportunity for its members’ showroom professionals to network with peers and grow knowledge of the industry.
Don’t miss this exciting event next year during KBIS in Las Vegas, Feb. 19 – 21, 2019.