Expressions Home Gallery launches new retail concept
Expressions Home Gallery and Kohler Co. joined the market with the opening of a new Kohler Experience Center (KEC LAX). The new showroom opened its doors at 8955 W. Beverly Blvd., in West Hollywood in December.
Located in West Hollywood, KEC LAX is one of seven in the world and one of two in the United States. This location offers consumers and design professionals the widest array of functioning products from Kohler, Kallista and Robern, as well as Sub-Zero and Wolf appliances, the industry leaders in premium refrigeration, wine preservation and cooking equipment.
The two-story, 10,000-square-foot space houses more than 20 bath vignettes and five full kitchen vignettes to enable customers to fully immerse themselves in the design experience and functionality of the superior products. This includes the Experience Center within KEC LAX, which is a space specifically designed to give customers a private, product trial to fully experience products and gain a deeper knowledge of how the products work within a space.
“Our Kohler Experience Center location in Los Angeles offers an unparalleled service experience that we are excited for our West Coast consumers and trade professionals to have at their fingertips,” said Mike Swedick, president of the MORSCO Plumbing Division. “A Kohler team of experts along with our knowledgeable product consultants will be available to guide guests through the expansive product floor. Our partnership with Kohler has produced great customer-centric showrooms, including our recently opened Kohler Signature Store in Culver City, and we plan to continue creating unique and comprehensive shopping experiences for our consumers, which is what is embodied in the Los Angeles location.”
KEC LAX will be open seven days a week, welcoming walk-ins. For more information visit www.kohlerexperiencecenterlax.com.
Launched in 2014, Expressions Home Gallery is the premier showroom brand for the MORSCO platform companies. MORSCO is a Fort Worth, Texas-based distributor of commercial and residential plumbing products; heating and cooling equipment (HVAC); pipe, valves and fittings (PVF); and underground utility products.