The disruptive challenges confronting wholesaler-distributors won’t be solved and the transformative opportunities in front of distributors won’t be seized by simply talking to, studying and hanging out only with other wholesaler-distributors. As Steve Jobs once said: “It comes down to trying to expose yourself to the best that humans have done. And then try to bring those things in to what you are doing.”
Want to create a culture of innovation within your business? Then commit to exposing your team to critical thought from unconventional resources.