PVF News: Cooney Brothers rolls out new e-commerce website
Plymouth Meeting, Pa.-based industrial PVF distributor Cooney Brothers recently launched a new e-commerce website, featuring online ordering, account management, enhanced search and navigation, and time-saving features, the company explained.
Cooney Brothers unveiled a completely redesigned website at www.cooneybrothers.com. With full e-commerce integration, the website allows customers to view order history, check order status, obtain tracking information and download invoice copies, all in real time. The new site has been optimized to ensure visitors are provided a "user-friendly" experience across all digital devices, including desktop, tablet and mobile.
“This is about an ongoing transformation in the way business is conducted. Our customers are leading that change and we needed to make the investment to provide a strong platform that customers will want to come back to. It also is a change in the way many processes are done at Cooney, allowing our people to focus on the service and expertise they bring to our customers,” COO Jake Fegely said.
Created with the user experience in mind, the site includes many features to help customers quickly and easily navigate the site to find the PVF product they need. These features include:
￭ Optimized internal site search with autocomplete suggestions to reduce the number of user clicks to navigate the site.
￭ Filters to easily narrow down products by key attributes and brand.
￭ In-depth product information including specification sheets, product manuals, parts lists and videos.
￭ Saved carts and product lists can be shared with users’ colleagues or emailed to anyone.
￭ Customer part numbers can be matched to catalog items, which are then searchable.
￭ Organizational roles with three levels of user rights for enhanced control over purchasing abilities and account access.
The website also has a specific section devoted to industry and company resources, including a series of videos that teach users how the different features on the site work.
“The new website stays true to our mission statement which centers on satisfying our customers. We are pleased to provide this amazing tool to our customers, making their jobs easier. Although it’s been live a short time, we’ve received great feedback from our customers about how easy it is to use,” Cooney Brothers’ President Gerry Cooney said.
Current customers are encouraged to register using their account number. New customers are welcome to register or use the website as a guest.
Cooney Brothers, family-owned and –operated, is a distributor of PVF and institutional plumbing products that provides a wide range of fabrication, sub-assembly and other value-added services.