Supply House Times logo Supply House Times
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Supply House Times logo Supply House Times
  • NEWS
    • ASA NEWS
    • Company News
  • PRODUCTS
    • Interactive Spotlights
  • COLUMNS
    • Natalie Forster: From the Editor
    • Alicia Branham: Marketing Matters
    • Brad Williams: Succession Planning
    • Melissa Rasico: Luxury Plumbing Lounge
    • Letter from ASA President
    • Guest Columnists
    • Safety Columnists
  • MARKETS
    • Codes & Legislation
    • Heating & Cooling
    • Industrial PVF
    • Plumbing
    • Radiant & Hydronics
    • Solar Thermal | Geothermal
    • Technology
    • Women in Industry
  • BATH & KITCHEN PRO
    • Bath & Kitchen News
    • Bath & Kitchen Products
  • SPECIAL EDITIONS
    • B.I.G. Book Directory
    • Premier 150
    • Rep Locator Directory
  • MEDIA
    • Podcasts
    • Videos
    • eBooks
    • Webinars
  • RESOURCES
    • Radiant Comfort Report
    • Industry Calendar
    • Industry Links
    • Custom Content & Marketing Services
    • Market Research
    • Supply House Times Store
  • EMAG
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
  • SIGN UP!

Cooney Brothers Announces New Vice President of Sales

Hernandez is focused on continued growth, collaboration, and investment in people.

By Supply House Times Editorial Staff
Joe Hernandez, Vice President of Sales.
Image courtesy of Cooney Brothers.
June 26, 2026

Cooney Brothers recently announced the appointment of Joe Hernandez as Vice President of Sales.

Since joining the company in early April 2026, Hernandez has been working closely with President Gerry Cooney and the leadership team to further strengthen the company’s sales organization and customer relationships. He not only has a diverse background in sales and leadership, but he also embodies the discipline, integrity, and teamwork instilled through his military service in the Army. He joins a growing number of Cooney Brothers employees who have proudly served our country.

“I came into the plumbing, heating, and industrial supply industry after the Army because I was looking for a field where relationships, problem-solving, and operational discipline really mattered,” Hernandez said. “This industry gave me the opportunity to apply the leadership principles I developed in the military to a business environment where execution, accountability, and trust make a real difference every day. That experience taught me how much can be accomplished when people trust one another and work toward a common goal. Those lessons have stayed with me and continue to shape how I lead teams today.”

Prior to joining Cooney Brothers, Hernandez held multiple positions with Hajoca Corporation, a plumbing, heating, and industrial supply wholesaler. During his time with Hajoca, he gained deep industry knowledge and leadership experience while serving many of the same markets, product categories, and types of customers as Cooney Brothers. This extensive background provided him with a strong foundation in sales leadership and wholesale distribution, while equipping him with a well-rounded perspective on building long-term customer relationships and high-performing teams. 

When asked what drives him most, Hernandez’s answer is simple: people. Throughout his career, Herandez’s approach to leadership has emphasized teamwork and maintaining focus on the mission while supporting the people around him.

“From a sales leadership perspective, I enjoy developing people, creating alignment around goals, and helping teams grow in a way that benefits both the customer and the company. It is rewarding to be part of an industry that is practical, resilient, and so important to everyday operations.”

When evaluating his next career move, Hernandez said Cooney Brothers immediately stood out because of its culture, strong reputation, and long-standing internal and customer partnerships.

“I saw a company with a strong culture, a clear sense of pride, and people who genuinely care about the business and each other,” he explained. “In a competitive industry, Cooney Brothers has earned a reputation for service, responsiveness, and doing business the right way. That combination is what stood out to me right away. I was excited by the chance to join an organization where I could bring my experience, support the team, and help build on an already strong foundation. It felt like the right opportunity at the right time.”

Hernandez is focused on continued growth, collaboration, and investment in people. He recognizes the importance of preserving what has long set Cooney Brothers apart—a team of dedicated professionals who build lasting relationships through hands-on service, industry experience, and in-depth product expertise.

“Looking ahead, I hope we continue building a sales organization that is highly aligned, customer-focused, and committed to continuous improvement. More broadly, I believe Cooney Brothers is well-positioned for a strong future, and I’m excited to be part of helping shape that next chapter.”


KEYWORDS: new hires

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Stock financial index show successful investment on property business and construction industry with graph and chart for presentation and report background.

    2025 predictions: Twelve trends supply houses should know

    As 2024 ends, I’ll review last year’s predictions and...
    Plumbing
    By: Brad Williams
  • Background of aerial view of Industrial container port part of shipping in nighttime with a blue overlay.

    2025 Next Gen ALL-STARS: Top 20 Under 40 PHCP-PVF Professionals

    The future of the PHCP-PVF industry is being shaped by a...
    Plumbing
    By: Natalie Forster
  • Premier 150: The top PHCP-PVF Distributors of 2026

    Premier 150: The Top PHCP-PVF Distributors of 2026

    Combined revenue across this year’s Premier 150 once...
    Plumbing
    By: Natalie Forster
Manage My Account
  • eMagazine
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

Rob Micklus, Chris DellaSala, John McKeown and Bob DellaSala

2026 Manufacturers Rep of the Year: Keystone Sales & Associates

Price Increase Image

PHCP-PVF Price Increases: June 2026

Best Sales Rep Just Retired

Your Best Sales Rep Just Retired. Now What?

2026 Premier Rankings

Events

December 30, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Identifying Daily Time Loss Areas for Your Team

Where does your team lose the most time each day?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE 2025 Water Conservation, Quality & Safety eBook

Download the Fifth annual Bath & Kitchen Pro eBook

Related Articles

  • Lennox-logo.jpg

    Lennox announces new vice president/general manager & vice president of sales & stores

    See More
  • Bill Cooney

    Cooney Brothers announces retirement of Vice President Bill Cooney after 49 years

    See More
  • Chicago Faucets names Phil Boggs as vice president of commercial sales.

    Chicago Faucets names Phil B. Boggs as new vice president of sales

    See More

Related Directories

  • Repco Sales of Georgia

    Repco Sales of Georgia - "At Work For You!" Founded in 1989, Repco Sales has successfully represented the industry's leading manufacturers by providing exceptional customer service, in-depth product knowledge and excellent sales support. Repco Sales of Georgia represents industry leading manufacturers in the plumbing, waterworks, fire protection, industrial and HVAC markets.
  • New Century Sales

    New Century Sales specializes in the professional representation of plumbing and hydronic products in Michigan and Northwest Ohio. Through its experienced sales team as well as its strong relationships with distributors and secondary market influencers, NCS provides its manufacturers with optimal sales in the residential and commercial markets.
×

Stay in the know on the latest PHCP-PVF industry trends.

Get tailored content delivered your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Plumbing & Mechanical
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing