If you want to grow your company quickly, you need to think about it the right way. You’re not selling, you’re helping. You’re not imposing, you’re providing great value. Ask your customers, they’ll tell you. Here are some additional revenue growth truisms:
Marketing is the Low-Hanging Fruit. If you want to grow your business, there is nothing you can do – not even sales meetings – that will grow your company faster, easier and more effectively than good marketing. Sales is one-on-one. Marketing is one-to-many. Marketing allows people to raise their hands and volunteer themselves as being interested in your work. Marketing feeds your salespeople. Marketing feeds your family.