Articles by Daniel Dinh

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The Spreadsheet Your Branch Manager Is Hiding From You

Login rates and adoption metrics can mask a deeper problem: when recommendations miss the mark, branch teams often create their own workarounds and stop relying on the system for critical decisions.
Daniel Dinh
June 18, 2026

The American Supply Association reports nearly 75% of PHCP-PVF companies are experimenting with AI or operational platforms, with 34% in active pilots. Most are measuring success the same way this distributor did: logins, views, completed process steps. None of it tells you whether the recommendations are changing what actually gets ordered.


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