The heightened awareness and changing nature of the home was the dominant trend throughout the past year and a half, and the large percentage of consumers still working from home as we head into the end of 2021 — combined with health and wellbeing being top of mind — homeowners recognize that the primary bath can be a refuge from Zoom fatigue, a wellness center and a space where they can spend a few minutes for themselves, devoid of emails, texts, video calls, school assignments and family obligations.
