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Home » Authors » Natalie Forster
Natalie Forster

Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.
Editorial Director
Articles

ARTICLES

Owners of Ace Stainless Supply

All in: Ace Stainless Supply trives under new ownership

Two Industrial PVF distribution vets purchase California-based Ace Stainless Supply at height of pandemic, focus on service and e-Commerce propels success.
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Natalie Forster
August 8, 2022

For Ed Long and Tom Murphy, the decision was almost a no-brainer. And if you’ve seen the way the two are transforming the 40-year-old stainless pipe, valves, fittings distributor — Ace Stainless — since purchasing the company in 2020, you’d be shocked to know it’s just a team of about 10 people behind the major growth.


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SHT-0822-Ferguson-Feat-Slide1-1170x658.jpg

Ferguson Vice President of ESG talks climate responsibility of distributors

Conversation with Vice President of ESG tackles challenges and top priorities when reducing footprint.
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Natalie Forster
August 4, 2022

Ferguson released its first-ever Environmental, Social and Governance report titled “Building Influence.” The report highlights Ferguson’s progress in conducting its operations with a lighter footprint while creating positive impact for its stakeholders.


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Plumbing Group Pipeline

Plumbing Group Pipeline: Aug. 2, 2022

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Natalie Forster
Nicole Krawcke head shot 2024
Nicole Krawcke
August 2, 2022

In this weekly feature, Plumbing Group Chief Editors Nicole Krawcke and Natalie Forster highlight the industry’s latest news stories.


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Plumbing Group Pipeline

Plumbing Group Pipeline: July 25, 2022

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Natalie Forster
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Nicole Krawcke
July 25, 2022

In this weekly feature, Plumbing Group Chief Editors Nicole Krawcke and Natalie Forster highlight the industry’s latest news stories.


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Plumbing Group Pipeline

Plumbing Group Pipeline: July 18, 2022

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Natalie Forster
Nicole Krawcke head shot 2024
Nicole Krawcke
July 18, 2022

In this weekly feature, Plumbing Group Chief Editors Nicole Krawcke and Natalie Forster highlight the industry’s latest news stories.


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Plumbing Group Pipeline

Plumbing Group Pipeline: July 11, 2022

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Natalie Forster
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Nicole Krawcke
July 12, 2022

In this weekly feature, Plumbing Group Chief Editors Nicole Krawcke and Natalie Forster highlight the industry’s latest news stories


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Tankless market update

Tankless market update

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Natalie Forster
July 11, 2022

Demand for instant hot water continues to drive tankless market, expanded applications on the horizon.



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Plumbing Group Pipeline

Plumbing Group Pipeline: July 4, 2022

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Natalie Forster
Nicole Krawcke head shot 2024
Nicole Krawcke
July 5, 2022

In this weekly feature, Plumbing Group Chief Editors Nicole Krawcke and Natalie Forster highlight the industry’s latest news stories.


Read More
Top 20 Under 40 contest

Natalie Forster: Generational stereotypes in the workplace

Contest gives opportunity to celebrate next-gen PHCP-PVF professionals.
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Natalie Forster
July 5, 2022

Millennials aren’t the only generation that endure less than gleaming stereotypes. Gen Xer’s — age 42-57 — are often called the “Day Care Generation,” “The Latchkey Generation,” or “The Forgotten Generation."


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2022 Showroom of the Year: Snow and Jones

2022 Showroom of the Year: Snow and Jones

Massachusetts-based third-generation family-run showroom focuses on a boutique experience and elevated design.
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Natalie Forster
July 5, 2022

In today’s online ordering world, what makes a person choose to come into a brick-and-mortar store and work with associates in person? A unique, boutique experience that does nothing but add value to the customers’ buying journey.


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View All Articles by Natalie Forster
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