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Home » Authors » Natalie Forster
Natalie Forster

Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.
Editorial Director
Articles

ARTICLES

Mid-State Supply’s Executive Team

When service matters: Mid-State Supply celebrates 75 years

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Natalie Forster
April 5, 2023

With distributors now offering same and next-day delivery, online ordering and more value-add services than ever before, it’s sometimes hard to picture the humble beginnings many independent distribution businesses started from. For Craig Norlin, co-owner of Wautoma, Wisconsin-based Mid-State Supply, it’s not difficult to recall at all; he remembers his father — Austin Norlin — delivering product out of the family’s station wagon with a four-wheel farm wagon towing behind in the 1960s.


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NIBCO headquarters in Elkhart, Indiana.

Supply House Times Profile: Behind the NIBCO-Matco-Norca acquisition

Q&A with leadership dives into future plans for both companies.
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Natalie Forster
April 4, 2023

On Feb. 1, NIBCO announced it has acquired Matco-Norca and its subsidiary SVF Flow Controls.


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Resignation

Natalie Forster: Leveraging resignations

Take great talent loss and use it for the benefit of your company.
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Natalie Forster
April 3, 2023

In 2022 more the 4 million people left their jobs each month in the U.S. This ongoing mass exodus was coined “The Great Resignation” in 2021 by Anthony Klotz, an associate professor of management at University College of London. The Great Resignation was brought on by the COVID-19 pandemic and the way it changed how people think about how, when, where and why they go to work. Klotz recently told CNBC Make It that he expects quitting and company turnover to slow down in 2023 — hopefully good news for businesses nationwide struggling to staff their companies.


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warehouse safety

Safety in the modern workplace

Safety concerns of 2023 go beyond the warehouse; training and reinforcement more important than ever.
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Natalie Forster
March 14, 2023

When you think warehouse safety, you think of safe handling of forklifts, heavy materials, chemicals, fall prevention and so on. While these things are always a top priority, safety in the workplace has ventured down new avenues over the past several years.


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RainStick founders Alisha and Sean McFetridge

Canadian company brings first recirculating shower to U.S. market

RainStick Shower can save 80% water and energy with twice the flowrate of a common shower.
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Natalie Forster
March 13, 2023

Sustainability and water conservation were two of the main trends seen at the 2023 Kitchen and Bath Industry Show in Las Vegas earlier this year. One Canadian-based company is tackling water efficiency starting with the top water guzzling appliance in the home — the shower.


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Plumbing Case Study

Case Study: Lee Supply showroom avoids breaking through concrete to install drainage for working display

Plumbing wholesaler Lee Supply remodels outdated branch showroom to provide drainage for working faucet and coffee-bar sink display.
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Natalie Forster
March 9, 2023

Since 1949, Lee Supply has provided the highest-quality plumbing, HVAC, water treatment, appliances, lighting products and services to customers throughout the Midwest. Whether providing the newest products or implementing the latest technologies, Lee Supply prides itself on a willingness and ability to adapt, putting them at the forefront of innovation.


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Rebecca Falish

A champion for the wholesale channel: InSinkErator's Rebecca Falish

Celebrating endless volunteer work and passion for PHCP industry.
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Natalie Forster
March 9, 2023

The plumbing industry is full of rock star individuals. People that go above and beyond the call of duty to make sure their peers and the people coming in behind them have a better industry than what it was before. InSinkErator’s Rebecca Falish is the epitome of an industry rock star. In fact, to hear retired InSinkErator Vice President Joe Maiale say it, Falish “is a rock star turned superstar,” in the industry.


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KBIS show floor

Natalie Forster: Sustainability and efficiency reign supreme

KBIS and AHR show floors address water scarcity and decarbonization.
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Natalie Forster
March 9, 2023

KBIS drew one of its largest crowds in the show’s 60-year history. Trends from the show floor include mixed metal finishes, pops of color in fixtures and faucets, steam showers, soaking tubs, ease-of-installation and of course, smart technology enabled products. 


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10 influential PHCP-PVF women

Meet 10 Influential PHCP-PVF Women

Ten leading women tout the undeniable value of a career in PHCP-PVF.
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Natalie Forster
March 8, 2023

Although it has a reputation of being a male-dominated industry, the PHCP-PVF supply chain is full of impactful women. Celebrating Women’s History Month, Supply House Times is highlighting 10 influential women who are leading the industry to great success.


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Plumbing Group Pipeline

Plumbing Group Pipeline: March 6, 2023

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Natalie Forster
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Nicole Krawcke
March 6, 2023

Each week, the BNP Media Plumbing Group delivers five of the PHCP-PVF industry’s latest headlines in five minutes or less in its Plumbing Group Pipeline news recap.


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View All Articles by Natalie Forster
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