Natalie Forster

Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.
Editorial Director
Articles

ARTICLES

Warehouse using AI robots to move inventory. The shelves are overlaid with digital floating numbers and outlines.
From the Editor | Natalie Forster

Artificial intelligence stats for distributors to keep in mind

Our latest buzzword.
Natalie Forster headshot 2025 200x200px
Natalie Forster
September 3, 2024

Artificial intelligence (AI) is a buzzword across industries. The global AI in Warehouse Management Market is projected to reach approximately USD 70 billion by 2033, up from USD 2.6 billion in 2023. Many companies are using AI for tasks like answering calls, generating marketing material, and managing inventory. AI will impact business operations, hiring, budgeting, and consumer behavior.



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