Natalie Forster

Natalie Forster is the director of communications for the American Supply Association (ASA), where she leads the association's public and media relations strategy, social media efforts, and member-focused online and print communications. Prior to joining ASA, she was the Editorial Director of Plumbing & Mechanical and Supply House Times. Before that, she served as an editor and digital content director for Southern Trade Publications, a publishing company focused on the PHCP trades and real estate industries. Natalie holds a bachelor's degree in communication studies from the University of North Carolina at Greensboro.

Show up and give back: Meet your 2025 ASA President, Dave Poteete

Industry veteran and PHCP-PVF distributor owner focuses on hard work and giving back.

Natalie Forster

November 7, 2024

Industry veteran and PHCP-PVF distributor owner focuses on hard work and giving back.

Handling political climates in the workplace

As the election year wraps up, refocus employees to remember shared company goal.

Natalie Forster

November 6, 2024

As an employer, it is first important that you understand your own and your employees' rights when it comes to Freedom of Speech in the workplace.

Shopping cart icon in the center of an abstract motherboard.

e-Commerce

Addressing e-commerce pain points with AD’s Caroline Ernst

VP of E-Commerce Solutions shares best practices and distributors to look for example.

Natalie Forster

October 8, 2024

To gain a pulse for buying habits, trends and tips, Chief Editor Natalie Forster sat down with Affiliated Distributors (AD) Vice President, E-Commerce Solutions, Caroline Ernst.

Overview of houses and cars in a severely flooded area.

From the Editor | Natalie Forster

Hurricane Helene acts as reminder of water infrastructure importance

Historic flooding leads to thousands left without power and clean water.

Natalie Forster

October 7, 2024

As I am writing this column, thousands of people from the Florida coast up to the Carolinas are still stranded without power, drinking water or a safe way to access basic resources due to the catastrophic flooding brought on by Hurricane Helene. Many of these mountain towns destroyed by Helene are areas that already lacked resources and access.

From left: Dennis Lehman, Mara Cruz, Ron Stauffer, Alex Cosio and Josh Aberman of Lehman Pipe & Supply.

2024 Supply House of the Year: Lehman Pipe & Supply

Family business makes strategic partnership to achieve long-term growth and remain independent.

Natalie Forster

October 7, 2024

From a small hardware store in 1946 to an international distributor, Lehman Pipe & Supply's journey is a testament to hard work and integrity. With a deep commitment to excellence over expansion, this family-owned business is set to grow its footprint in the Southeastern U.S.

From left: Steve Hullett, former owner, Michael Henderson, president and CEO, and Rick Meyer, former owner.

More important to fewer people

Indiana-based P-M & Associates celebrates half-century milestone; CEO discusses succession planning and strategic acquisition.

Natalie Forster

September 6, 2024

P-M & Associates prioritizes quality over quantity, focusing on being important to fewer people. Their selective approach in choosing lines to represent has helped them expand to cover seven states through three offices with approximately 42 employees. Additionally, the company is celebrating its 50th year in business in 2024.