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Home » Authors » Natalie Forster

Articles by Natalie Forster

Advocacy in action

Advocacy in action

ASA's government affairs office ends year of positive legislative outcomes with huge victory, continuing to be a voice for members.
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Natalie Forster
November 5, 2021

The word “essential” has taken on a bit of a new meaning since the onset of 2020 and the coronavirus pandemic. When talking about how business behaved throughout the ups and downs of the past 20 months, many mention how thankful they were to be an essential business, and how this title allowed doors to remain open and business to continue.

Steve Rossi, director of government affairs at ASA, along with more than 1,800 engaged ASA members, are largely to thank for that.


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AIM/R’s 50th annual conference

Wearing many hats

Annual AIM/R-Supply House Times rep roundtable discusses expanding role of manufacturers' reps.
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Natalie Forster
November 5, 2021

The days of manufacturers’ reps hitting the pavement making sales call after sales call are long gone. Today, reps are often taking on reporting, marketing, training, data analytics and through times of disruption, damage control.


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Bill Condron, ASA President

Meet the incoming ASA President: The Granite Group's Bill Condron

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Natalie Forster
November 4, 2021

Heading into his year as ASA President, CEO of New England PHCP distribution giant The Granite Group, Bill Condron, plans to continue the upward trajectory that both ASA and his company are on.

Condron began his career in the industry stocking shelves in the warehouse of the family business. While he never intended to join the industry, his plans changed as he worked his way up through the company over the past 20 years.


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Rick Wentzell October 1971

Supply House Times Profile: Rick Wentzell

Bonomi Valves' Rick Wentzell celebrates 50 years in valve business, sharing perspective on current PVF landscape.
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Natalie Forster
October 11, 2021

How many people reach a point to celebrate five complete decades working in the same industry? Better yet, who remembers the exact date they began their career? Bonomi Valves’ Rick Wentzell does. On Oct. 1, 1971, Wentzell began his career in the PVF industry and since that time has grown passionate about creating product, figuring out how best to sell it, and now, training the folks coming up.


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Blueprint

Natalie Forster: Impatient homeowners

As lead times increase, focus on offering alternate solutions for customers.
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Natalie Forster
October 8, 2021

Over the past 18 months, I have been in the unique position to hear first-hand how the booming remodel market, supply chain disruptions and material costs are affecting plumbing distributors and showrooms while simultaneously being the end-user customer who’s remodeling her kitchen.


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EMERGE roundtable discussion

Next-gen tells all

Members of ASA's Emerging Leaders division discuss hot-button topics at recent roundtables and panel discussions.
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Natalie Forster
October 8, 2021

There’s no better way for distributors, manufacturers and reps to strengthen relationships than to gather together and discuss the most hard-hitting topics facing the PHCP-PVF supply chain today. In August, ASA’s Emerging Leaders’ division annual conference, EMERGE, did just that, providing both scheduled and free-time networking opportunities for the under-40 crowd.


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Bud Porter & Nick Porter

2021 Supply House of the Year: Porter Pipe & Supply

Third-generation Addison, Illinois-based Porter Pipe & Supply takes home this year's award.
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Natalie Forster
October 7, 2021

Family business takes on a new meaning when you walk into Addison, Illinois-based Porter Pipe & Supply. Visitors, longtime customers and brand-new team members alike say they feel a welcoming, family-like energy throughout the company’s locations — no matter which of its five branches you’re in.


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American Plumber Stories

American Plumber Stories

New docuseries from Pfister tells story of American plumbers across the country, breaking stigma surrounding skilled trades.
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Natalie Forster
Nicole Krawcke head shot 2024
Nicole Krawcke
September 10, 2021
What do street drag racing, stock car racing, a senior basketball team and kite-surfing have in common? They're all hobbies of professional plumbers. Pretty cool, right? Pfister certainly thinks so, as the bath and kitchen manufacturer has launched a new docuseries featuring the lives of plumbers throughout the U.S.
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Plumbing gets smarter

Plumbing gets smarter

Smart plumbing trend rises, connected products no longer just for luxury.
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Natalie Forster
September 9, 2021
The willingness to splurge, along with society's cornerstone focus on wellness, shows that these smart plumbing products are becoming the norm, rather than luxury upgrades.
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Scott Bardreau

Supply House Times profile: IMARK Group's Scott Bardreau

IMARK Group Vice President, PVF discusses group's three new verticals and hot-button PVF topics.
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Natalie Forster
September 3, 2021
IMARK Plumbing and Luxury Products Group held its summer invitational in Marco Island, Florida in late July. This was the group’s second in-person event since the onset of the pandemic. Members and suppliers gathered at the JW Marriot Marco Island Beach Resort and Spa for group updates, industry insights and networking. During the event, IMARK Group’s Vice President of PVF Scott Bardreau announced the launch of three new verticals for its members: PVF, irrigation and waterworks.
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