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Home » Authors » Hank Darlington

Hank Darlington

Hank Darlington, owner of Darlington Consulting, writes several monthly articles for magazines, teaches seminars, and offers a full range of small business consulting services to kitchen and bath dealers, distributors and manufacturers. Hank Darlington was inducted into the Hall of Fame by the National Kitchen & Bath Association in April 2004. He can be reached at 2010 Granite Bar Way, Gold River, CA 95670. Phone: 916/852-6855, fax: 916/852-8866, e-mail: darlingtonconsulting@gmail.com.

Articles

ARTICLES

The More You Train, The More You Gain

Hank Darlington
April 4, 2008
I work with a number of wholesaler and independent showrooms every year and I’m amazed (and disappointed) that very few companies have formal written training programs for their showroom personnel.
Read More

Best Practices For Operating Great Showrooms

Hank Darlington
March 1, 2008
Consistency in how you run your showroom is paramount for maximum success.
Read More

Promotions - Attract Prospects, Grow Sales

Hank Darlington
February 1, 2008
When showroom sales and traffic start declining, you need to spend as much or more on creative marketing.
Read More

DARLINGTON ON SHOWROOMS…and I Thought I Knew Something About Merchandising: Part III

Hank Darlington
January 1, 2008
The showroom’s exterior, lighting, signage, displays, accessories and colors are all part of the merchandising package used to win customers.
Read More

DARLINGTON ON SHOWROOMS…and I Thought I Knew Something About Merchandising: Part II

Hank Darlington
December 1, 2007
Position displays based on the knowledge that prospective customers entering your showroom will look left, then right, then straight ahead.
Read More

DARLINGTON ON SHOWROOMS: …and I Thought I Knew Something About Merchandising: Part I

Hank Darlington
November 1, 2007
There are plenty of “theatrics” involved in creating a beautiful, well- planned and effectively laid- out showroom.

 


Read More

DARLINGTON ON SHOWROOMS: Darlington's Top 10

Hank Darlington
October 1, 2007
Do these things to ensure maximum success for your showroom.
Read More

DARLINGTON ON SHOWROOMS: A Few Great Success Stories!

Hank Darlington
September 11, 2007
Here are a few showroom success stories that Hank Darlington has been privileged to be a part of in his latest career.
Read More

DARLINGTON ON SHOWROOMS: Learn To Sell Value

Hank Darlington
August 1, 2007
When you sell benefits, price becomes less important.
Read More

DARLINGTON ON SHOWROOMS: Teamwork - A Key To Showroom Success

Hank Darlington
July 1, 2007
High-performing teams will nearly always beat their competition.
Read More
View All Articles by Hank Darlington
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