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Operating the best showroom with the  best-trained people won’t bring customers through your door.

By the time you read this, ASA’s annual convention, NetworkASA 2011, will have been completed and plans will already be in the works for next year’s event, to be held October 17-20, 2012, at Hilton Bonnet Creek Resort in Orlando.

Attendance at NetworkASA allows you to keep ahead of future trends.

Sorry, Charlie Horton, but it’s a convenient way to say farewell.

There are currently 2 million homes in foreclosure, many with broken or frozen boilers.

They’re still spending, but be prepared for the changes.

Get your company set up for online ordering...today!

Many counter salespeople keep their “red cape” under the counter at their fingertips.

And vice versa, as our industry is in good hands for the future.

Many people have emotional attachments to the work, and to the tools that they hold in their hands.