ASA members stayed busy in 2025, taking full advantage of ASA University’s tools and training to boost employee performance and drive profitability across their businesses. This year also marked a return to some familiar training trends, with members gravitating back toward foundational product knowledge.
These updated courses offer a modern, mobile-friendly interface, engaging live-action videos that clarify complex concepts, scenario-based assessments for real-world application, impactful 3D imagery for technical training, concise summaries for practical reference, and hands-on activities to reinforce learning.
Before approaching industry training, wholesalers and contractors alike must focus on industry education; education and industry training are both key components of success for today’s contractor. While both are critical, education and training cover different skills and applications.
Originally launched in 2015, Sonnhalter’s vocational program database offers detailed, easy-to-read information on each program, including addresses, phone numbers, websites and more.
The Leadership Experience Program is designed to equip current and future leaders of Independent Distribution with the skills and experiences needed to achieve sustainable growth.