How does a designerutilize the showroom? What makes an interior designer select your showroom? These questions were answered and discussed at length at ASA’s Showroom Managers Networking Council event June 11 in Dallas. The event was headlined by industry experts Lisa Barron (Dallas Design Group, Interiors), Bruce Graf (Graf Developments), Kelly Litton (Dream2O), Brett McDonald (The Bath & Kitchen Showplace), Tim Stumm (Morrison Supply Company) and Jenifer Wiley (J Wiley Designs).  


Expert panel

The panel of experts spoke to ASA members for three hours on topics ranging from perception, inspection, customer service and CEU credits.  For example, did you know that a designer judges your showroom before they even walk in the door? If the showroom exterior doesn’t look as pristine as the inside (no fingerprints on doors, well-lit walkways/entrances, and an overall sense of cleanliness and welcome) they will not bring their clients into that showroom.


Your showroom is a reflection

Your showroom is a reflection on them. Once inside, how is the lighting? Does it look like you would be in your own home? The experts say if it doesn’t feel like a home, they have a harder time selling it to their clients. Customer service and knowledge of products is also a big issue. If you are back-ordered on a product, or that product requires additional installation, they need to know. 

The seminar was preceded the night before by a cocktail reception and event experience in Expressions Home Gallery, Morrison Supply’s newest showroom in Dallas.

To keep up to date on all upcoming ASA Networking Council events, click here.