Concord, N.H.-based The Granite Group recently announced it is opening the company’s 29th branch location in Auburn, Maine.

The new branch will be housed at an 11,600-sq.-ft. facility located at 660 Minot Ave. Build out of the branch started in June and the company expects the location to be open for business by Sept. 1.

“We are constantly looking for opportunities for branch expansion that will help increase our reach and more importantly, help service our customers in the most efficient way possible,” The Granite Group COO Bill Condron said. “This new branch fits that criteria on both levels. We feel potential new customers in the Auburn/Lewiston area can greatly benefit from having a local Granite Group branch. With easy access to the Maine Turnpike, as well as the world-class service and products they’ve come to expect, we also feel our existing customers in the region will be very pleased.”

Joining the company’s “On The Go” facility in South Burlington, Vt., the new Auburn location is the second branch opened by the Granite Group in the last 12 months.

In other The Granite Group news, the company’s successful “Destinations” travel incentive program (run by The Granite Group and The Ultimate Bath Stores) recently entertained its largest group ever. Destinations 2014 took nearly 500 people to Turks & Caicos for a seven-day, six-night all-inclusive vacation package at the Beaches Resort Villages & Spa. Travel to the resort included non-stop charter air transportation.

As with prior Destinations packages, guests earned the trip through their cumulative purchases from The Granite Group and Ultimate Bath Stores. This was the seventh Destinations travel incentive campaign.

“Our guests enjoyed our first ‘all-inclusive’ Destinations trip,” The Granite Group Vice President of Marketing Mike Mullaney said. “I constantly heard this was the most relaxing vacation they have ever been on.”