Laufen, the producers and designers of contemporary ceramic vanities and bath products, recently announced that effective July 1, 2014, it will be a member of the Luxury Products Group (LPG). Brand members are able to offer special pricing and products because members have collective purchasing power.

“We looked at a number of buying groups and we felt that the mission and the members of this group were completely in line with our standards and plans for growth, and we are very excited to become members,” said Javier Korneluk, U.S. managing director of Laufen. “As we continue to establish our brand here in North America, the relationships we build with showrooms is the key to our success and we look forward to a long and fruitful relationship with LPG.”

“Luxury Products Group is excited to introduce Laufen as the newest LPG vendor. This partnership opens avenues for our LPG showrooms by expanding their product offering and taking their showroom customers to the next level. Laufen’s unique product designs and innovations are what define luxury. LPG and our showroom members look forward to building on this new relationship with Laufen,” Linda Hoff, LPG executive director.