TRUaire, a register and grille manufacturer, is recently announced its new vendor partnership with BLUE HAWK, a leading HVAC distribution cooperative. 

“We’re very excited about partnering with the folks at BLUE HAWK,” said Ken Grubbs, vice president of sales for TRUaire. “With a significant number of BLUE HAWK members, this is going to open many doors for us. It’s an important opportunity.”

“BLUE HAWK members are going to receive unparalleled service now; from reduced lead times and backorders, to a human voice answering the phone,” Grubbs said.

BLUE HAWK members are now able to take advantage of a very aggressive and exclusive rebate program for TRUaire’s registers and grilles.

Established in 2005, the BLUE HAWK distribution cooperative’s core values, mission objective and commitment run parallel with TRUaire’s. These include the belief in creating a level playing field, mutual profitability and access to the highest quality products at competitive prices.

“Options matter,” said Grubbs. “Healthy competition within the sphere of BLUE HAWK vendors translates into greater, more aggressive programs unfolding. We are positioned to be a powerful option within this product category, and that can only strengthen the BLUE HAWK member’s position in their respective market.”