Milwaukee-based GRAFF, premier manufacturer of faucets and fixtures, hired Al DeGenova as its new vice president of global sales and marketing, a newly created position. DeGenova is in charge of GRAFF’s expansion into the North American and European markets. Graff hires DeGenova as VP of global sales and marketing

DeGenova has nearly 24 years of kitchen and bath industry experience and has worked for Grohe and Hansgrohe.

“Graff has grown steadily in recent years as a brand name synonymous with quality and cutting edge design,” DeGenova said. “I look forward to the challenges of leading Graff’s marketing and sales initiatives to the next level of global success.”

DeGenova will also initiate the company’s short- and long-term global strategies for growth.