CIPH launches water awareness website in honor of Earth Day
According to a recent survey conducted by the Canadian Institute of Plumbing & Heating (CIPH), many Canadians are still misinformed about the huge impact simple plumbing changes can have with respect to water conservation. Findings from the survey revealed:
- Half of Canadians
would select a showerhead with high-pressure over one with high-efficiency;
- Nearly 4 in 10
Canadians still leave the water running while brushing their
- Most Canadians underestimate the annual water savings gained switching to a high-efficiency toilet.
That’s why CIPH is launching Because Water Matters, a website created to educate Canadians about the crucial role plumbing plays in water conservation and highlight trends and technology in the plumbing industry.
“Most Canadians know what changes they need to make to be more water efficient in the home, ” said Ralph Suppa, president and general manager of CIPH. “But our survey uncovered a gap between principle and practice. At CIPH, we surmise several reasons for this trend: in the case of high-efficiency plumbing products such as showerheads and toilets, there’s often a misconception that the sustainable choice has performance tradeoffs.
Another misconception lies in the public underestimating the amount of water than can be saved by efficient plumbing products. Most simple plumbing changes can literally save tens of thousands of litres each year.”
Because Water Matters contains facts and figures about water usage, in addition to tips and trivia to get Canadians thinking about plumbing and wise-water behavioral changes. The site will also feature CIPH-produced videos showcasing technology and trends in the plumbing industry. The first video, developed for Earth Week, is online now and can be viewed here.