"The Pitch" will feature Benjamin Franklin Plumbing and One Hour Heating and Air Conditioning in this unscripted series.
AMC launches its newest unscripted series
“The Pitch”from the producers of “Undercover Boss,” and “Project Runway”. The series
chronicles the high stakes and tight deadlines top advertising agencies
encounter when they set out to win new business.
Mister Sparky,Benjamin Franklin PlumbingandOne Hour Heating and
Air Conditioningare the three featured home services brands, owned by
Clockwork Home Services, who lay down the challenge to some of the country’s
top agencies to create a winning national advertising campaign to position
their brands on a national platform to home owners.
The “ad men” were tasked by Clockwork
Home Services PresidentScott Booseand vice president of Marketing,Chris Buitronto develop a campaign that leveraged the
brands’ relationship and their famous “On-time” positioning both locally and
“The show gave us a great opportunity to
come face to face with some of the advertising world’s best creative and
strategic thinkers,” said Buitron. “Our challenge to them was to express the
superior experience each of our brands provides, we know the stakes are high
but we’re hoping the results will be a game changer for us.”
Pitch”will premier onSunday,
April 8at11 p.m. ETfollowing a new episode of “Mad Men.” Mister Sparky, Benjamin Franklin Plumbing
and One Hour Heating and Air Conditioning, will feature in an hour-long
episode, airing onAMCinMay.
“Our brand and our people are vibrant, talented and
exceptional service providers,” Boose said. “That shines through every day when
thousands of our experts fix problems in people’s homes and help them live more
comfortably. So we thought what better way to demonstrate that on a larger
scale than to be a part of “The Pitch”
and the “Mad Men” excitement. We’ve all had a blast.”
New AMC series to feature Clockwork Home Services companies
March 28, 2012